Marketing Event Held at Ambo Town

The Promotional event took place on January 22, 2022 in Ambo Town at Melka Ambo Hotel. There were over 200 invited guests from Ambo town and surrounding areas. The esteemed guests were from different walks of life that include elderlies, Bar-owners, stockiest, residents, government and private sector officials.

Ambo and surrounding area is known for being an excellent market for our products. The event was held to give a visit to our loyal customers in the area and increase product knowledge of potential customers and consumers.

The event was opened by Ato Elias Abebe, the then Sales and Marketing Director of the company. He gave an outstanding speech introducing the company history, briefed the quality standards of products, the unique features of the product and the new thinking the company has brought to the liquor market.

The magnificent event was very informative as well as interactive. The event continued with a product activation/tasting/ preceded by luncheon served by Melka Ambo Hotel. The liquor tasting and entertainment continued until 6:00 P.M leaving a lasting impression on the attendants.

Kudos to thank all our VIV family (staff and customers) dedicatedly worked for the success of this fantastic event